Presentation Description:

Marketing, Sales, and Production (MSP) are three of your company’s most essential parts. Unfortunately, seldom do companies focus on all three equally, and less often do they look at all three as relating to and relying on each other. When there is synergy among them, businesses can operate a streamlined business process, reduced waste, have fewer frustrated employees, and increased profits!
(Oh, happier clients too)

Elevator Pitch

Seldom does a company understand how intimately the Marketing, Sales, and Production are related. This understanding and implementation can make a company great and separate you from any competition, or leave you just like anyone else. It is your choice.

Learning Objectives:

Presentation Details:

  1. Recognize the cycles we as owners repeat and what to change

  2. Define Marketing, Sales, and Production in an understandable way as they relate to each other

  3. Define and implement a MSP system into your company, which you people understand, want to use and improve

  4. Define your customer service, rather than your client defining it for you

Presentation Type:
Presentation Length:

Content Level:


Keynote/Interactive lecture
60 minutes interactive lecture
(90-120 minutes is recommended)
Larry Heuvelman’s origianl content
Business Owners and Senior Leadership Team (SLT)
PowerPoint/Keynote, will use templated slides

Desired Outcome:

We will do a deep dive into each of these three areas; Marketing, Sales, and Production (MSP). We will identify our patterns and cycles, often repeated. Creating a faux company in class, we will rebuild our MSP and learn from our mistakes and the fixes we need to implement/ You will learn how to market your company for what you are selling, to produce it efficiently and much more profitably, while separating yourselves from the competition. Sounds simple, it will be as we break down the process. You will take home what you have learned and implement an MSP Plan into your company quickly and easily from our workshop. Afterword, you are encouraged to take pictures of what we created to use back in your company.

Typical Room Setup:

  • Lavalier Mic

  • Theater Seating

  • Projector(s) and Screen(s)

  • Apple DVI Port Adaptor

  • Elevated stage dependent on number of attendees

Unique Setup Request:

  • Three of the large writing pads on easels with a package of color markers

  • For larger groups, Larry will use his laptop or an iPad Pro and stylist if available

    (the iPad Pro allows beter interaction with attendees/Wifi sync req.)